Key Account Executive (FMCG)

Job Responsibilities:-

1. Account Management

  • Develop and maintain strong relationships with key customers, including modern trade, supermarkets, and distributors.
  • Serve as the main point of contact for assigned accounts, addressing all commercial, operational, and service matters.
  • Negotiate trading terms, pricing, and promotional agreements in line with company policies.

2. Sales and Business Development

  • Achieve monthly, quarterly, and annual sales targets.
  • Identify new business opportunities within existing and potential key accounts.
  • Prepare and present business reviews, sales reports, and performance analysis to management.

3. Trade and Promotion Execution

  • Plan, implement, and monitor trade promotions and marketing activities at the store level.
  • Coordinate with marketing and supply chain teams to ensure the timely execution of promotional campaigns.
  • Track promotion effectiveness and provide recommendations for improvement.

4. Inventory and Supply Coordination

  • Work closely with the supply chain and logistics teams to ensure accurate order forecasting, stock replenishment, and delivery.
  • Monitor stock levels and prevent out-of-stock or overstock situations.

5. Market Intelligence and Competitor Monitoring

  • Gather and analyze market information, pricing, and competitor activities.
  • Provide feedback and insights to management for strategic decision-making.

6. Reporting and Administration

  • Prepare regular sales performance reports and account summaries.
  • Ensure all documentation, including contracts, pricing lists, and claims, is properly maintained and updated.

7. To perform other related duties as assigned by the superior from time to time.

Job Requirements:-

  • Education: Diploma in Marketing, Business Administration, or related field.
  • Experience: Proven experience (3 – 5 years) in Key account management, relationship management, or working with Supermarket HQ buyers.
  • Skills: Strong negotiation and sales skills to manage long-term client relationships.
  • Communication: Excellent verbal and written communication skills for client negotiations and internal team collaboration.
  • Software Proficiency: CRM software. MS Office.
  • Analytical Ability: Ability to analyze industry trends, client data, and market research to drive growth.
  • Time Management: Strong organizational skills to manage multiple high-value accounts simultaneously.
  • Client Management: Maintaining and growing long-term relationships with key clients.
  • Language: Proficiency in English & Malay.

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