S&P Foods

KERRA Win a Trip To Paris!

1st January – 31st March 2022



The competition is organized by S&P INDUSTRIES SDN BHD (“Organiser”) and Primavera Marketing as an appointed agency to run this competition.



The competition is open to all design students. Entrants may either make a submission individually only yet entrants may submit more than one design. Entrants may only enter the competition in their own name. Competition entrants are prohibited from the sale, assignment, or transfer of any of their submission rights to a third party. Once the final submissions are sent, no additional changes or edits can be made. Each participant will be sent a confirmation email notification within seven days upon the submission of the final entry. By entering this competition, participants affirm that the entry is original and does not infringe upon the rights of any person or entity.


Entry Requirements

To enter the competition you are required to create a label design that will be printed in accordance with the information provided within Kerra Packaging Design Challenge 2021 brief emailed to all participants. Entries must be submitted online via the online entry form. The competition opens at 00:00:00 Saturday 1st January 2021 and closes at 23:59:59 Thursday 31st March 2021. Late or incomplete entries will be disqualified.


Competition Disqualification

S&P INDUSTRIES SDN BHD holds the right to disqualify any submission which is non-compliant with the competition guidelines, do not meet the rules and regulations, or is found to contain any identifying sign or mark that can contribute to the identity of the entrant and if the entries:

a. contain offensive language or are derogatory or threatening in any way
b. contains material that conveys hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the competition
c. contain personal, religious, political, or sensitive information
d. are unlawful or violate an individual’s rights
e. are incomplete, indecipherable, or illegible entries
f. contain any content, material, or element that is shown to be the property of any third party.
g. Impersonate another person or user, in any form.

All submissions after the closing date for a particular competition shall be automatically disqualified. S&P INDUSTRIES SDN BHD shall be under no obligation to notify the entrant or participant of the disqualified entry or submission.


Competition Cancellation / Withdrawal

The right to cancel or suspend or alter the rules of the competition at any point in time is held by S&P INDUSTRIES SDN BHD, if deemed necessary in its opinion and if circumstances arise outside its control.


Competition Integrity

S&P INDUSTRIES SDN BHD undertakes to scrupulously protect the integrity of the competitions by providing a unique registration number to each of the submissions, which will be the only identifier for the particular submission. This means the digital board received will be stored under their registration numbers, with the complementary information kept in a separate document. Apart from the unique registration number, any drawing, illustration, or narrative should not bear any marks, logos, symbols, or sign that may identify its authority or source, and infringement of these rules will lead to immediate disqualification. The jury panel may be disclosed, subject to the particular competition, before or after the evaluation and declaration of the results of the competition, with the sole rights of the final decision to do so resting with S&P INDUSTRIES SDN BHD.


Winner Selection / Jury’s Decision

S&P INDUSTRIES SDN BHD’s determination of any winning entry or submission through its panel of jury members will be final. If under any circumstances a selected winning entry cannot accept, receive, or is ineligible for the award for any reason, the highest-ranked entry from the top shortlisted or remaining entries that meet the winning requirement shall be deemed the winner. S&P INDUSTRIES SDN BHD’s association with the jury members does not imply any legal association, affiliation, contract, or partnership in any way, shape, or form.


Judging Criteria

Each member of the Jury is passionately committed to providing a fair and unbiased evaluation of all entries. The judging criteria include the following:
a. Innovation: does the design stand out, provide something new to the market or improve an existing product or service? (30%)
b. Aesthetics — the artistic value of the form, shape, color, texture, finishing, etc. (30%)
c. Impact — the benefit delivered to the customer by the design (20%)
d. Utility — does the design meet the intended purpose and needs of the customer? (10%)
e. Reality of production — how realistic is it, technically and economically, to bring this design to production and broad-scale use (10%)


Organization and Administration

Award and design competitions on https://spfood.com are organized and administered by S&P INDUSTRIES SDN BHD. S&P INDUSTRIES SDN BHD holds the rights to assign any juries, agents, or other authorized administrators to administer its competitions, including making any decision or exercising such at its discretion.


Awards and Prizes

The prizes are as follows:


Grand Prize: A paid working trip to SIAL Paris 2022 + Cash RM3,000
1st Prize: A paid working trip to SIAL Paris 2022 + Cash RM1,000



Grand Prize: Hamper worth RM 100 of S&P Products + Trophy + Cash RM1,000
Consolation Prize: Hamper worth RM 100 of S&P Products


The grand prize and 1st prize winner are given a paid working trip together with S&P INDUSTRIES SDN BHD sales and marketing team to SIAL Paris 2022 the world’s leading and largest food fair and innovation international trade show (representing Kerra Brand) and showcase winner’s Kerra label design. Both winners are required to design the exhibition booth for SIAL Paris 2022. The certificate will be provided to each participant upon completion of the competition.

In the case of monetary awards, all bank account details into which the prize money is to be paid must match with that of the registered individual or lecturer, or university.
The awards and prizes shall be advertised with each competition, however, the right to add, alter or introduce additional awards and prizes will be held by S&P INDUSTRIES SDN BHD.
If there are any imposed government regulations or economic sanctions by Malaysia that prohibit monetary transfer to the winner’s country of residence, it shall result in the prize money be not awarded to the winning entrant. At S&P INDUSTRIES SDN BHD discretion, the prize money may be awarded to the next most deserving entry with the highest score, however, with the mention of the original winning entry on the website in the list of winners.

Student entrants will be required to submit proofs of their student status for any competition, should the submission be selected as one of the winning entries. Failure in doing so shall may result in disqualification and lead to forfeit. No cash equivalent (where applicable) or alternative prize will be given and the prize is non-transferable and non-exchangeable. However, S&P INDUSTRIES SDN BHD reserves the right to change the prize due to circumstances beyond its control or to offer an alternative of similar value.

At S&P INDUSTRIES SDN BHD’s discretion, the prize may be awarded to the next most deserving entry with the highest score, however, with the mention of the original winning entry on the website in the list of winners.

If the winner chooses not to accept the prize, an alternate winner will be chosen. If the winner fails to return any award or prize notification requested detail within fourteen days of the attempted first notification may result in disqualification and the prize will be forfeited.


Associated Cost

All costs and disbursements incurred by the entrants in the preparation of submission or entry are the sole responsibility of the entrant.



If charges of plagiarism are made against an entrant or participant, the charges are to be addressed at the earliest by the accused entrant or participant. S&P INDUSTRIES SDN BHD holds the right to take down the content from all its channels until the matter is resolved.



By entering the competition, the entrant acknowledges and accepts that all aspects of any submission narrative, description, details, images, illustration, and animation may be used for publicity purposes by S&P INDUSTRIES SDN BHD.

Winners agree to, and shall upon request at reasonable notice, participate in publicity or promotional activity around the competition, like interviews, personally or otherwise.



S&P INDUSTRIES SDN BHD holds the right to publish such material in whole or in part, or use them in any way it sees fit in connection with this website or its competition without the permission of the entrant or payment for such use, subject to the provisions of the Data Protection Act 1998.


License / Intellectual Property Rights

By submitting your entry to the competition, you the “entrant” provide S&P INDUSTRIES SDN BHD with a limited, non-exclusive, sub-licensable, worldwide, royalty-free license (but not the obligation), whose license is effective till perpetuity, to use, copy, modify, translate, and/or adapt, distribute, publicly display by any means and in any media and create derivative works of your entry solely in connection with the inclusion of your entry in activities related to, and the promotion of, the competition and the particular project, without any further notice or remuneration to you.

These rights shall be applied to all existing or future media and in particular all physical, optical, magnetic, analogical, digital, and electronic media, including media such as hardcopies, cd-ROMs, DVD-ROMs, hard disks, computers and servers, the internet, all private or public telecommunication networks, by cable, satellite, radio networks, etc.

By submitting your entry to the competition you also give S&P INDUSTRIES SDN BHD a non-exclusive, worldwide, royalty-free, irrevocable license in perpetuity, to display and archive your entry on S&P INDUSTRIES SDN BHD’s website, https://spfood.com (“website”), on S&P INDUSTRIES SDN BHD’s Facebook, Twitter or any other social networking/media pages in relation to the competition. Any credits will be with the name you supply for the competition.


Privacy Policy

S&P INDUSTRIES SDN BHD is aware of your privacy and its importance. Any information collected on our site is used only for processing and administration of your competition entry according to the competition guidelines, rules and regulations and optimize your visit to our site from your personal experience.



No responsibility will be taken for loss or damage of entries not received. S&P INDUSTRIES SDN BHD’s decision as to the winner of the competition is final and no correspondence will be entered into. Given the number of entries, individual feedback to students will not be available.



These terms and conditions are governed by and in accordance with the Laws of Malaysia.



S&P INDUSTRIES SDN BHD reserves the right to amend these terms and conditions at any time without notice. The responsibility is yours to check the website regularly if we have made any changes to these terms and conditions.


Notification About Changes

Whenever there is any change in our privacy policy, or in the method of our collection or use of your information, it will be reflected on the website, and also the information will be delivered to you. You will be given the opportunity to agree or disagree with the same. Although in case of any discrepancy, S&P INDUSTRIES SDN BHD‘s decision will be considered final.

By entering S&P INDUSTRIES SDN BHD competitions, any and all entrants, participants, and submissions agree to fully comply with the terms and conditions, as referred in this web page. Please read them carefully before submitting your entry. These rules form a binding legal agreement between you and the organizer with respect to the competition. You must have access to the internet and a valid email address in order to enter the competition.

It is absolutely important to read the whole terms since we might talk about similar contexts and subjects in different points, it is essential to read all the points to have a complete understanding.